The law surrounding the use of email as a marketing tool is not widely understood. Spam and unsolicited email has become a widely regarded problem and clogs many an email box, however there are certain actions that can be taken if the sender has broken the law. There are four classifications of email type: Business [...]

Many of the photos out there on the web and on organisations’ marketing materials never fails to make me smile. Today’s emphasis for marketing material photos is on racial harmony and diversity, smart professional looking people, age equality with most being absolutely useless in promoting the business. Most are none other than cheap, fake-looking meetings [...]

Fed up of receiving emails asking for links to your website? Remember, the main aims of links are: To increase traffic and sales To improve PageRank and thus the importance of the site To show authority and/or provide readers with further knowledge and guidance. What makes a good link? Google, within its algorithm, knows a [...]

You’re going to build an online shop. You’ve got in mind what you want to sell and you can get a good price from a wholesaler/distributor. You think you know who your customers will be. You’ve got money on the hip to invest in the project. You build a website. You get no traffic. You [...]

Who’s the best marketing professional body is a question many marketers and potential marketers ask. The list includes these three as the main bodies: Chartered Institute of Marketing (CIM) Institute of Direct Marketing (IDM) Institute of Sales and Marketing Management (ISMM) With these bodies being also useful: Institute of Leadership and Management (ILM) Chartered Management [...]

There are so many web hosting packages out there that a beginner to the world of web development, or even a novice can find it difficult to find the right one. In response to this ongoing problem here’s a checklist of things to look for to get the most out of a package: Monthly or [...]