The imp-ressions Blog

Custom Fields in WordPress 3.1

February 27th, 2011 | Filed under Blog,Web Design

If your site is built on WordPress and you’ve just upgraded to WordPress 3.1, your Custom Fields and Excerpts may have disappeared in your admin panel. Luckily there is a simple solution to get them back. I was about to spend time delving into code to see what was wrong when I updated to WordPress [...]

Capturing data via your website

February 25th, 2011 | Filed under Blog,Marketing,Web Design

Many websites are under-used for simple marketing related activities, including my own! A website is one of your most important marketing tools, and capturing your visitors data for marketing purposes only strengthens your ability to communicate to an already interested audience. When people visit your website, they will be looking for: A particular product or [...]

Does your website really work the way you want it to?

February 23rd, 2011 | Filed under Blog,Web Design

So you need a new website, and you think you know what you want it do and look like. The most common mistake that can be made is to take the approach of “it’s my website and I want it like this.” Why is this the wrong approach? First of all, a new website development [...]

Data Protection: Misconceptions of control

February 19th, 2011 | Filed under Blog,Marketing,Web Design

Fulfilling the requirements of the Data Protection Act 1998 is a legal obligation for businesses that handle personal data. However, there is a popular misconception over the control of the data. The basic areas that businesses are required in the act to do are: Protect the data Ensure it’s accuracy Maintain the data Provide individual [...]

SEO: Outsourcing and Control

February 18th, 2011 | Filed under Blog,Web Design

I must start this blog by stating that outsourcing SEO activities is not wrong. For many organisations it is a good opportunity to offer another service to clients without the need for in-house expertise that comes at a greater cost. Already we have an advantage of outsourcing in the first sentence – it’s cheaper than [...]

Google PageRank: Is it dead?

February 18th, 2011 | Filed under Blog,Marketing,Web Design

In October last year, we were led to believe that the next Google PageRank update was imminent – and it still hasn’t happened. This makes us wonder whether Google PageRank is dead. Coined as one of the most influential pieces of your SEO (Search Engine Optimisation) strategy, which measures your website’s authority on the web [...]