In order for your website to appear favourably in search engine results depends on how much time you are willing to dedicate to your Search Engine Optimisation (SEO) strategy. First of all, you’ll notice that I use the word ‘strategy’ in the first sentence. It’s important that you have a strategy to determine how you [...]

Many companies choose to outsource their website design and development to companies away from their immediate locality, so we thought we’d put together some advantages and disadvantages together to discuss the major factors of outsourcing: Advantages The chosen company, if they operate in London for example, may have more household names within their portfolio that [...]

Creating a landing page is ideal for your on- and offline advertising campaigns and its purpose is to encourage the visitor to do something (for example: buy your products, sign up for an e-newsletter etc). It is the effectiveness of your landing page that will determine whether they buy, sign-up – or leave the site [...]

As part of your SEO process you’re no doubt already clued up with the two most important areas: Keywords and Link building. The most difficult of these two tasks is link building, and its quite likely that you’ve delved into, or thought about reciprocal links? But are they worth the hassle? Reciprocal Links A reciprocal [...]

In order for your website to be search engine optimised, your on-page text needs to include a healthy percentage of your keywords. What are Keywords? Keywords are words that most commonly describe your product, service, brand and/or strapline. For imp-ressions we would class “website, design, development, lincoln, plymouth, imp-ressions” as our keywords as they are [...]

As all web developers know, web development is sometimes very stressful. Hours of looking at code, trouble shooting, customising… the list goes on… can affect your sleep, eating habits and your ability to complete the work successfully. Taking regular breaks to fuel your concentration is critical to your success, but sometimes you just need to [...]