Imp-ressions owner Lee Greenhill has aced the SEO in Practice Professional Internet Marketing Certificate with the perfect score of 100%. Not only does this reassure our clients and customers that we know our stuff in getting the most out of the search engines for their websites, it reassures us that we are at the top [...]

What does 2012 hold for website design and web development? We’ve been asked it a lot just recently, so here are our thoughts on where we think the web is going, and how websites will need to keep up. Search: With the chaos that Google Panda created in 2011 we expect more to come out [...]

From a web point of view, 2011 will be considered ‘the year of the panda’. Google’s Panda update, initially rolled out in February, hit many websites hard and launched an attack on the web’s content farms and websites with poor and unoriginal content. Keeping up with the developments and seeing how they affected the web [...]

This is one of the web’s best kept secrets. Way back in 1997, an open-source project called Dublin Core was launched whose predominant role was to enhance the search engine’s indexing of websites. Dublin Core has never found it’s way into the mainstream of web development, but provides additions that help search engine crawlers establish [...]

A quick loading website creates win-win situations and it is good for your SEO too – Google has speed within its algorithm, and will penalise a slow loading site. Just like Search Engine Optimisation (SEO), there are on-page factors and off-page that can speed up your website. And because we love WordPress, there are lots [...]

Website trends show the need for businesses to get mobile-web savvy. With the introduction of iPhone and Android and the downloading of applications (apps) onto these smartphones (and others), many businesses are, at worst, considering their requirements to get involved. Here’s our take on helping you make a decision: Product and purpose It may be time to [...]

We are often faced with the dilemma of how to quote for work. Do we provide a fixed fee estimated on how much work is required, or do we invoice for the project at stages of completion? There are advantages to both, but then we have to consider competitiveness, our client, the project, reputation, post-development [...]

In order for your website to appear favourably in search engine results depends on how much time you are willing to dedicate to your Search Engine Optimisation (SEO) strategy. First of all, you’ll notice that I use the word ‘strategy’ in the first sentence. It’s important that you have a strategy to determine how you [...]

Many companies choose to outsource their website design and development to companies away from their immediate locality, so we thought we’d put together some advantages and disadvantages together to discuss the major factors of outsourcing: Advantages The chosen company, if they operate in London for example, may have more household names within their portfolio that [...]

Creating a landing page is ideal for your on- and offline advertising campaigns and its purpose is to encourage the visitor to do something (for example: buy your products, sign up for an e-newsletter etc). It is the effectiveness of your landing page that will determine whether they buy, sign-up – or leave the site [...]

As part of your SEO process you’re no doubt already clued up with the two most important areas: Keywords and Link building. The most difficult of these two tasks is link building, and its quite likely that you’ve delved into, or thought about reciprocal links? But are they worth the hassle? Reciprocal Links A reciprocal [...]

In order for your website to be search engine optimised, your on-page text needs to include a healthy percentage of your keywords. What are Keywords? Keywords are words that most commonly describe your product, service, brand and/or strapline. For imp-ressions we would class “website, design, development, lincoln, plymouth, imp-ressions” as our keywords as they are [...]

Many websites are under-used for simple marketing related activities, including my own! A website is one of your most important marketing tools, and capturing your visitors data for marketing purposes only strengthens your ability to communicate to an already interested audience. When people visit your website, they will be looking for: A particular product or [...]

Fulfilling the requirements of the Data Protection Act 1998 is a legal obligation for businesses that handle personal data. However, there is a popular misconception over the control of the data. The basic areas that businesses are required in the act to do are: Protect the data Ensure it’s accuracy Maintain the data Provide individual [...]

In October last year, we were led to believe that the next Google PageRank update was imminent – and it still hasn’t happened. This makes us wonder whether Google PageRank is dead. Coined as one of the most influential pieces of your SEO (Search Engine Optimisation) strategy, which measures your website’s authority on the web [...]