Web 3.0 is already taking shape to advance the internet to a new level. If you've been trying to get to grips with Web 3.0, you'll keep finding the same keywords describing the concept: Semantics Consolidated Dynamic Content Intelligent Software Confusing. So what do these terms mean? The Oxford English Dictionary defines Semantics as: the branch of linguistics that deals with the study of meaning; the study of the relationships between signs and symbols and what they represent; the principles that determine the truth-values of formulas ...

Someone asked me recently why I don't advertise imp-ressions using adwords, magazines and online banners. Then they asked me why I don't commit a whole load of time to increasing my web traffic to the website? Being curious, they then asked me how I still get loads of enquiries after I don't do any of these things??? Well, the answer is simple. Word of Mouth marketing. The most important element to anyone's business should be word of mouth marketing, which is exceptionally ...

With loads of opportunities of surfing the commercial and PR waves, this weekend offers a bumper opportunity as it's Mother's Day on Sunday and next week is the Cheltenham Horse Racing Festival and St Patricks Day. Why should you surf on these waves? Well, even if you're not a horse racing fan or you're not Irish it's likely that some of your customers are so why not provide offers on these themes? It's obvious that these 'special days' exist for commercial purposes ...

It's staggering. You look at the website of a company, you look at the marketing material. You look at the letterhead, you look at the values. It's staggering how many times none of them match! Marketing materials must be developed as a suite. A website is a part of the marketing package and is perhaps the first point of call for many potential customers and clients, and must be included in the suite just like everything else. There would be no point ...

The law surrounding the use of email as a marketing tool is not widely understood. Spam and unsolicited email has become a widely regarded problem and clogs many an email box, however there are certain actions that can be taken if the sender has broken the law. There are four classifications of email type: Business to business Business to individual Individual to business Individual to individual At this time we shall remove point 4 from this discussion. What is legal? Business to business (B2B) and Individual to business emails ...

Many of the photos out there on the web and on organisations' marketing materials never fails to make me smile. Today's emphasis for marketing material photos is on racial harmony and diversity, smart professional looking people, age equality with most being absolutely useless in promoting the business. Most are none other than cheap, fake-looking meetings and training sessions that aim to show a business as a professional outfit. Some websites have got some exceptional photos that comprehensively provide a quality appearance to ...

Fed up of receiving emails asking for links to your website? Remember, the main aims of links are: To increase traffic and sales To improve PageRank and thus the importance of the site To show authority and/or provide readers with further knowledge and guidance. What makes a good link? Google, within its algorithm, knows a good link from a bad link. Matt Cutts in a recent interview pointed out that having 10 good links is better than having 100 bad links. Example: If we, as a marketing ...

You're going to build an online shop. You've got in mind what you want to sell and you can get a good price from a wholesaler/distributor. You think you know who your customers will be. You've got money on the hip to invest in the project. You build a website. You get no traffic. You run out of money. You lose interest. You do something else. This is the oh so familiar story behind e-commerce projects where basic marketing knowledge has ...

Who's the best marketing professional body is a question many marketers and potential marketers ask. The list includes these three as the main bodies: Chartered Institute of Marketing (CIM) Institute of Direct Marketing (IDM) Institute of Sales and Marketing Management (ISMM) With these bodies being also useful: Institute of Leadership and Management (ILM) Chartered Management Institute Institute of Directors For marketing practitioners, junior professionals and executives the first list is likely to be more useful, with the second list for decision makers and senior professionals. It is also a ...