The pace of  creating websites that display on mobile devices  has been steadily gathering for a while and is now becoming more important than ever for many businesses to consider. If your business and website communicates with people on the move, business people who are away from their desk a majority of the time, and [...]

Web 3.0 is already taking shape to advance the internet to a new level. If you’ve been trying to get to grips with Web 3.0, you’ll keep finding the same keywords describing the concept: Semantics Consolidated Dynamic Content Intelligent Software Confusing. So what do these terms mean? The Oxford English Dictionary defines Semantics as: the [...]

Someone asked me recently why I don’t advertise imp-ressions using adwords, magazines and online banners. Then they asked me why I don’t commit a whole load of time to increasing my web traffic to the website? Being curious, they then asked me how I still get loads of enquiries after I don’t do any of [...]

With loads of opportunities of surfing the commercial and PR waves, this weekend offers a bumper opportunity as it’s Mother’s Day on Sunday and next week is the Cheltenham Horse Racing Festival and St Patricks Day. Why should you surf on these waves? Well, even if you’re not a horse racing fan or you’re not [...]

It’s staggering. You look at the website of a company, you look at the marketing material. You look at the letterhead, you look at the values. It’s staggering how many times none of them match! Marketing materials must be developed as a suite. A website is a part of the marketing package and is perhaps [...]

The law surrounding the use of email as a marketing tool is not widely understood. Spam and unsolicited email has become a widely regarded problem and clogs many an email box, however there are certain actions that can be taken if the sender has broken the law. There are four classifications of email type: Business [...]

Many of the photos out there on the web and on organisations’ marketing materials never fails to make me smile. Today’s emphasis for marketing material photos is on racial harmony and diversity, smart professional looking people, age equality with most being absolutely useless in promoting the business. Most are none other than cheap, fake-looking meetings [...]

Fed up of receiving emails asking for links to your website? Remember, the main aims of links are: To increase traffic and sales To improve PageRank and thus the importance of the site To show authority and/or provide readers with further knowledge and guidance. What makes a good link? Google, within its algorithm, knows a [...]

You’re going to build an online shop. You’ve got in mind what you want to sell and you can get a good price from a wholesaler/distributor. You think you know who your customers will be. You’ve got money on the hip to invest in the project. You build a website. You get no traffic. You [...]

Who’s the best marketing professional body is a question many marketers and potential marketers ask. The list includes these three as the main bodies: Chartered Institute of Marketing (CIM) Institute of Direct Marketing (IDM) Institute of Sales and Marketing Management (ISMM) With these bodies being also useful: Institute of Leadership and Management (ILM) Chartered Management [...]

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