The imp-ressions Blog

Budgens

March 21st, 2010 | Filed under Blog,Portfolio,Web Design

A new website for Budgens Woodhall Spa – coming soon! Tweet Digg Stumble Upon Del.icio.us Buzz

Southern Trowels

March 20th, 2010 | Filed under Portfolio

Imp-ressions has launched the new site for Southern Trowels, Building Contractors and Stonework Specialists, in Plymouth. The new website (awaiting some more images) can be found at www.southerntrowels.co.uk Tweet Digg Stumble Upon Del.icio.us Buzz

Surfing on others’ waves

March 12th, 2010 | Filed under Blog,Marketing

With loads of opportunities of surfing the commercial and PR waves, this weekend offers a bumper opportunity as it’s Mother’s Day on Sunday and next week is the Cheltenham Horse Racing Festival and St Patricks Day. Why should you surf on these waves? Well, even if you’re not a horse racing fan or you’re not [...]

Accessing the superconscious

March 5th, 2010 | Filed under Blog

Over the years, I’ve been intrigued into why I get my best ideas and intuition at about 2am. To put this into context, whilst at University I did a majority of my dissertation in the early hours of the morning and regularly awake to great ideas, targets and aims for my to-do list, forge career [...]

Website Nutritional Information

March 4th, 2010 | Filed under Blog,Web Design

I look at a lot of websites. Some very good, some good, some bad and some very bad. In response, I’ve developed what I think is a web design nutritional information label that could accompany some kind of best practice guidance. This is purely dependant on the type of website being developed, however I think [...]

Integrated Marketing

February 24th, 2010 | Filed under Blog,Marketing,Web Design

It’s staggering. You look at the website of a company, you look at the marketing material. You look at the letterhead, you look at the values. It’s staggering how many times none of them match! Marketing materials must be developed as a suite. A website is a part of the marketing package and is perhaps [...]

Email Law

October 16th, 2009 | Filed under Marketing

The law surrounding the use of email as a marketing tool is not widely understood. Spam and unsolicited email has become a widely regarded problem and clogs many an email box, however there are certain actions that can be taken if the sender has broken the law. There are four classifications of email type: Business [...]

Website and Marketing Photography

October 15th, 2009 | Filed under Marketing,Web Design

Many of the photos out there on the web and on organisations’ marketing materials never fails to make me smile. Today’s emphasis for marketing material photos is on racial harmony and diversity, smart professional looking people, age equality with most being absolutely useless in promoting the business. Most are none other than cheap, fake-looking meetings [...]

Link Spam

October 14th, 2009 | Filed under Marketing,Web Design

Fed up of receiving emails asking for links to your website? Remember, the main aims of links are: To increase traffic and sales To improve PageRank and thus the importance of the site To show authority and/or provide readers with further knowledge and guidance. What makes a good link? Google, within its algorithm, knows a [...]

Embarking on the e-commerce road to nowhere

October 13th, 2009 | Filed under Marketing,Web Design

You’re going to build an online shop. You’ve got in mind what you want to sell and you can get a good price from a wholesaler/distributor. You think you know who your customers will be. You’ve got money on the hip to invest in the project. You build a website. You get no traffic. You [...]

Who’s the best Marketing Professional Body?

October 12th, 2009 | Filed under Marketing

Who’s the best marketing professional body is a question many marketers and potential marketers ask. The list includes these three as the main bodies: Chartered Institute of Marketing (CIM) Institute of Direct Marketing (IDM) Institute of Sales and Marketing Management (ISMM) With these bodies being also useful: Institute of Leadership and Management (ILM) Chartered Management [...]

Web Hosting – Where do I start?

October 11th, 2009 | Filed under Web Design

There are so many web hosting packages out there that a beginner to the world of web development, or even a novice can find it difficult to find the right one. In response to this ongoing problem here’s a checklist of things to look for to get the most out of a package: Monthly or [...]

Brand Loyalty

September 14th, 2009 | Filed under Marketing

Tweet Digg Stumble Upon Del.icio.us Buzz

Marks & Spencer

September 13th, 2009 | Filed under Portfolio

What we did… An Electronic Point of Sales (EPOS) system is crucial to businesses like M&S in gathering sales data, stock management info and in collating information about its customers. The project was to analyse M&S’s EPOS system in 2004 for which we won an M&S sponsored Business Award. Lee Greenhill, imp-ressions’ founder, was the [...]

Blog

September 13th, 2009 | Filed under Blog

Tweet Digg Stumble Upon Del.icio.us Buzz