Embarking on the e-commerce road to nowhere
You're going to build an online shop. You've got in mind what you want to sell and you can get a good price from a wholesaler/distributor. You think you know who your customers will be. You've got money on the hip to invest in the project. You build a website. You get no traffic. You run out of money. You lose interest. You do something else. This is the oh so familiar story behind e-commerce projects where basic marketing knowledge has ...



