Creating a landing page is ideal for your on- and offline advertising campaigns and its purpose is to encourage the visitor to do something (for example: buy your products, sign up for an e-newsletter etc). It is the effectiveness of your landing page that will determine whether they buy, sign-up – or leave the site [...]

As part of your SEO process you’re no doubt already clued up with the two most important areas: Keywords and Link building. The most difficult of these two tasks is link building, and its quite likely that you’ve delved into, or thought about reciprocal links? But are they worth the hassle? Reciprocal Links A reciprocal [...]

In order for your website to be search engine optimised, your on-page text needs to include a healthy percentage of your keywords. What are Keywords? Keywords are words that most commonly describe your product, service, brand and/or strapline. For imp-ressions we would class “website, design, development, lincoln, plymouth, imp-ressions” as our keywords as they are [...]

As all web developers know, web development is sometimes very stressful. Hours of looking at code, trouble shooting, customising… the list goes on… can affect your sleep, eating habits and your ability to complete the work successfully. Taking regular breaks to fuel your concentration is critical to your success, but sometimes you just need to [...]

If your site is built on WordPress and you’ve just upgraded to WordPress 3.1, your Custom Fields and Excerpts may have disappeared in your admin panel. Luckily there is a simple solution to get them back. I was about to spend time delving into code to see what was wrong when I updated to WordPress [...]

Many websites are under-used for simple marketing related activities, including my own! A website is one of your most important marketing tools, and capturing your visitors data for marketing purposes only strengthens your ability to communicate to an already interested audience. When people visit your website, they will be looking for: A particular product or [...]

So you need a new website, and you think you know what you want it do and look like. The most common mistake that can be made is to take the approach of “it’s my website and I want it like this.” Why is this the wrong approach? First of all, a new website development [...]

Fulfilling the requirements of the Data Protection Act 1998 is a legal obligation for businesses that handle personal data. However, there is a popular misconception over the control of the data. The basic areas that businesses are required in the act to do are: Protect the data Ensure it’s accuracy Maintain the data Provide individual [...]

I must start this blog by stating that outsourcing SEO activities is not wrong. For many organisations it is a good opportunity to offer another service to clients without the need for in-house expertise that comes at a greater cost. Already we have an advantage of outsourcing in the first sentence – it’s cheaper than [...]

In October last year, we were led to believe that the next Google PageRank update was imminent – and it still hasn’t happened. This makes us wonder whether Google PageRank is dead. Coined as one of the most influential pieces of your SEO (Search Engine Optimisation) strategy, which measures your website’s authority on the web [...]

Some answers to commonly asked questions about web related terms: CMS: Content Management System. This is the facility to manage the pages, documentation and appearance of a website. Popular CMS’s include WordPress, Joomla, Drupal etc. HTML and XHTML: is a programming language synonymous of the web. HTML is an acronym of Hypertext Manipulation Language. PHP: [...]

The pace of  creating websites that display on mobile devices  has been steadily gathering for a while and is now becoming more important than ever for many businesses to consider. If your business and website communicates with people on the move, business people who are away from their desk a majority of the time, and [...]

We have recently integrated Paymentsense with a Prestashop online e-commerce solution for one of our clients. This service is now available for any others who wish to integrate Paymentsense into their online shop to accept credit and debit card payments. Does imp-ressions recommend Paymentsense? Hmmm, it depends how you look at it. They have cheaper [...]

If you are a web designer or developer, you should be familiar with PAS 78 and the new British Standard BS 8878 that will replace it. It is surprising how many web designers/developers are not familiar with them, and many have never heard of them. PAS78 In brief, PAS 78 was published in 2006 as [...]

Web 3.0 is already taking shape to advance the internet to a new level. If you’ve been trying to get to grips with Web 3.0, you’ll keep finding the same keywords describing the concept: Semantics Consolidated Dynamic Content Intelligent Software Confusing. So what do these terms mean? The Oxford English Dictionary defines Semantics as: the [...]