It’s staggering. You look at the website of a company, you look at the marketing material. You look at the letterhead, you look at the values. It’s staggering how many times none of them match!
Marketing materials must be developed as a suite. A website is a part of the marketing package and is perhaps the first point of call for many potential customers and clients, and must be included in the suite just like everything else.
There would be no point having printed marketing materials or advertisements that don’t match the corporate or company brand. Likewise there would be no point having a website that looked very different.
The simple message here is that when you want to consider a new website design, corporate redesign, marketing material update etc etc, consider them all as one. By considering them as a suite, your brand, corporate identity and professional image will look stronger and more vibrant.
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