Leading the way in marketing advice in Lincolnshire, imp-ressions has helped many household name companies in the UK. But we’re not here to boast. We want to be able to provide you with a new direction, or perhaps assist you to rediscover your original intentions.
Aligning your marketing into your business strategy and business plan should be easy, but it is often overlooked or simply misunderstood.
We’ll take you through the basics and determine what your business is, find out where you’re doing business, see who your customers are, and then make recommendations as to what you should be doing, and to who, why, and how.
We use a range of proven marketing tools to engage you in redefining your business and when you see the results, its then easy to see why we’ve been trusted by our portfolio list. Judge for yourself by getting in touch!
Case Study Marks & Spencer
An Electronic Point of Sales (EPOS) system is crucial to businesses like M&S in gathering sales data, stock management info and in collating information about its customers.
We were asked to analyse M&S’s EPOS system in 2004 for which we won the M&S Project of the Year Award.
The project involved:
- A complete analysis of M&S’s EPOS system and customer interaction.
- A series of presentations to M&S Directors and Heads of Department from HQ, Uxbridge.
- A large scale interactive presentation video and printed portfolio.
- Implications analysis for HR, Operations and other M&S Staff.
The results from the conclusion of the project can be seen in stores today, and the introduction of the M&S Loyalty Scheme was an original recommendation.
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