Search Engine Optimisation (or Optimization) is an important practice for getting your website higher in search engine results. Nowadays, especially with e-commerce websites, this is an important factor for many companies as the higher the rank the more likely a sale.
95% of web visitors will not scroll down a webpage, and that includes search engines results pages. We automatically optimise pages on new website designs, but we also manage older sites where customers want to rank higher. Our proven methods have shown results for ALL of our clients and we only engage in ethical SEO and do not include ‘Black Hat’ techniques. If you want to cheat using these illegal techniques and get banned from Google, we’re not the people for you.
In order to make SEO a feasible activity for your website we have a range of affordable packages to engage in long term SEO commitments, without the need of expensive contracts. It’s important to acknowledge that SEO and top ranks cannot be achieved overnight. Top ranks cannot be achieved in one week either.
SEO is an activity that must be maintained over a period of between 3 months (absolute minimum*) and 24 months to see regular improvements in rank and all its benefits. * When starting out in SEO, it is likely your site isn’t being crawled by the search engines very often. It is also likely that your PageRank is low. PageRank is a major factor of your position on Google and normally updates itself every three months.
SEO Case Study
One of our clients, Chris Rooke Management Ltd, challenged us to get them to the top of Google for a range of keywords and phrases. During the initial stages we:
- Took stock of the current website, looked for potential quick wins and improvements
- Provided a link building strategy
- Looked at the competition to see what they were doing
- Implemented the strategy and made the necessary changes.
Over a three month period we achieved:
- 8 number one positions for chosen phrases and keywords
- 11 page one positions for other chosen phrases and keywords
- Achieved a 200% increase in web traffic
- Achieved a 150% increase in enquiries
* When starting out in SEO, it is likely your site isn’t being crawled by the search engines very often. It is also likely that your PageRank is low. PageRank is a major factor of your position on Google and normally updates itself every three months.
